BRAND DEVELOPMENT

NFG Branding

Neighborhood Funders Group is a national membership organization providing programming to advance the field of philanthropy. NFG "offers funders a political home: a place to connect, strategize, and take action." Their logo represents disparate parts coming together, reflecting with one another, and being in harmony. The bright color palette is bold and joyful. 

In addition to their membership work, NFG runs a broad range of programs that embody their strategy work in the field. The program icons needed to express the unique mission of each program while being aligned with the overarching brand. I took an illustrative approach to tell a mini story in each icon, later developing expanded illustrations that became fun brand elements for each program.

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