BRAND DEVELOPMENT | PRODUCT DESIGN

Juice Tap Branding

Juice Tap is a brand concept developed for a local, organic, cold-pressed juice bar in Fort Collins, Colorado. The brand's bright colors express the revitalizing/energetic quality of their juices while remaining grounded in their back-to-nature approach — shown through grainy lines, organic shapes, and their recycled paper menus and tags. The fruit and veggie icons are hand-drawn and became fun brand elements to utilize on various materials. 

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